"Are you my mother?"

Can anyone tell me what on earth is going on in this advertisement?

I saw it on one of the new sites I see a couple times a day yesterday, but I know I've seen that creepy fellow in ads before for different products.

Is he supposed to be a mom? Is he supposed to motivate me to click? Is it a threat? Maybe an html error of some kind?

I mean, really, he looks so molesterish. I just don't understand what's going on here.