Robert Goulet is back and better than ever, baby

I somehow didn't mention Robert Goulet when he was the star of the funniest Super Bowl ad of the year, nor did I give him the love when he sang at Opening Day at Fenway.

So please forgive my tardiness in calling to your attention just how awesome this guy is.

A new ad campaign tries to build on the success of his Super Bowl ad, in which he messes with your stuff when you run out of energy in the afternoon. The earlier ad suggested Emerald Nuts as a way to keep Goulet at bay, so Goulet is now out with a candy bar to put you to sleep: The Snooze Bar. "One bite will have you counting sheep on enchanted beach off the coast of Thailand," he sonorously intones on the web site touting the fake product.

Something you maybe didn't know about the Emerald Nuts ad: If they didn't get Goulet, they were going to go with Jeff Goldblum. Thank God Goulet is willing to be made fun of.