J. Crew, inspired by Kubrick

Is anybody else creeped out by the latest J. Crew ad? I spotted it on The New York Times web site (after a full-screen takeover ad from BMW).

It used to be that J. Crew ads only invoked thoughts of springtime brunches, WASP family reunions, and the miracle of modern American dentistry.

But one look at this new one, and I couldn't help but think of The Shining.