Monday, May 22, 2006

Watching ads is what I like to do

I come to praise Dunkin' Donuts new summer ad campaign, America Runs on Dunkin Donuts. Say what you will about the "Doing Things is What I like to Do" song (Lord is it annoying), that's a funny ad. It also answers the lingering question "What are They Might Be Giants up to?" Besides podcasting, of course.

The Doing Stuff song isn't the only catchy one from the campaign, either. You've got the bit about swimming-soccer-ballet-oboe-karate, as well as the upcoming spot about the sticky hot scourge of summer, pleather.

Two thumbs up to Boston-based Hill Holliday for this one.

I will leave the task of giving props to the late Fred the Baker to my Rhode Island-based commentors.



Anonymous Sebastian Dangerfield said...

It is with heavy heart that this loyal reader writes this post: the soccer mom commercial is, without a doubt, one of the (if not the) most annoying commercials ever made. I literally change the channel the second it comes on. Freddy Krueger pulling his nails (or Jaws from Bond pulling his teeth) down a chalkboard would irritate less.

I have been boycotting the double D ever since it first besmirched the airwaves with that affront to all that is decent; I do not want to give positive reinforcement for corporate irresponsibility.

As for the much beloved and missed Fred, generations of bards yet born will sing epic poems honoring his immortal that was an ad campaign.

May 22, 2006  
Anonymous bean stringfellow said...

I'm realizing today, naturalbl0g, that I haven't seen this new ad campaign yet - it's been a while since I've seen a Dunkin' Donuts ad at all. Perhaps this is because of Tivo...perhaps it's because I don't watch Red Sox games. But dangerfield's comment here about "soccer mom" reminded me of an annoying commercial, that with your permission, natruralbl0g, I'd like to revisit here.

Enterprise - "We'll pick you up". The idea is mom's car breaks down before the big game for the kids. So she rents from Enterprise, and drives the kids to the game. She lets them out - ON THE FIELD! Right in front of the goal. Who does that? I'm sure they have a parking lot...That just irks the hell out of me. It's nice grass, too - and she just drives over it.

May 22, 2006  
Anonymous Meredyth R. said...

Since it seems I have been personally invited to leave comments, I shall not disappoint. As I am a fan of both TMBG and DD, I am enjoying the "Doing Things" campaign. (As an aside, a recent bout with migranes has sidelined me from my usual high consumption of caffeine, but since I've been an addict since age 7, I'm sure I won't be away long. Its siren call haunts me at every moment of the day. I'm nearly mad.)

Nevertheless, no ad campaign will ever hold a candle to the late, great Fred the Baker. Remember when he visited the supermarket dressed as a woman, a finger strategicly placed over his mustache, and asked in a high-pitched voice whether they make their doughtnuts fresh, day and night? Ha, that was great! And when he put all the grandmas out of business when he started making muffins in the mid '80s? I'll never forget how sad those little old biddies were! ("I guess I won't be needing these anymore," one said, sadly sighing as she clutched her well-used muffin pans to her breast. She meant the muffin pans.) Brilliant!

If I may borrow a line from a newspaper that I believe is put out by kids, his passing has indeed, left a hole in the doughnut industry. The next time I visit -- is it Braintree?? -- I will buy a Great One and pour it by the side of the road to honor the memory of my fallen shorty. I'm sure up there in Heaven,it's still always time to make the doughnuts, er, donuts.

May 22, 2006  

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