Volkswagen ads have begun to suck

For years, VW had the Cadillac of ads. There was the "Da-da-da" business in the late 1990s, the very clever promotional material for the new Beetle, and more recently the gag about guys who wear khaki pants.

But the last two new VW campaigns I have seen really really suck.

There was the series of ads featuring the VW "Fast," a little demon-like object that instructed VW owners to speed.

The one I saw more recently was a spoof on the Pimp My Ride phenomenon, where a German engineer (right) puts a hipster's car in a catapult. If it doesn't sound funny here, imagine how bad it is on television.

I'm the target demographic here, and these things don't move me at all.

I'm writing in the hopes that VW executives will heed my call to admit they made a mistake. They should dump their new agency Crispin Porter + Bogusky (who brought us the King; I just hope they're not one and done), and go back to their old firm, Arnold Worldwide.