Jack Welch drinks Bud Light from a can?

Can someone explain for me how it is that former General Electric CEO Jack Welch has become a ubiquitious pre- and post-game commentator for the Red Sox broadcast network NESN? Did he come on to hawk a book or something, and finalge his way into a regular gig?

And what's more -- can anyone with a TiVo who saw the first game of the Mets series confirm that, while in the owners' box at Fenway, Welch was swilling from a Bud Light can? Can you even get Bud Light from a can at Fenway? In the owners' box no less? The cameraman was thoughtful enough to pull back when he spotted this blue collar behavior.